10 Exclusive Retail Deals For Rap’s New Generation (COMPLEX)

I know, I literally just posted another COMPLEX blog. But I stumbled across both of them at the same time, and I thought they deserved separate posts. In this one, they cleverly flip the news of Prince releasing a three-album set exclusively with Target to put together similar deals for the new generation of emcees. Aside from the Wale pick (maybe it’s just me, but I don’t get it), all of these are hilarious and dead-on. Here’s the deal for Blu (pictured above):


Album Sold Exclusively At: Whole Foods
Sales Promotion: Get the album for 20% more than it would cost anywhere else! What?! It was recorded organically. Be cool, man

To read the rest of their marketing genius, CLICK HERE.