How NOT To Get Coverage On A Blog or Web Site Part 2: Twitter/Facebook Spamming

Finally, something I can spam rappers with!

It’s amazing a post like this is even necessary in 2011, but apparently, it’s still a problem.

If I had a dollar for every time I got a tweet or Facebook notification from an artist with no explanation, I’d be counting Oprah stacks. Many artists dig around Twitter to hit the go-to journalists, bloggers, DJs or tastemakers with links to their music, a vague “Check it out!” and nothing else. On Facebook, there are even more options: they’ll tag you in a flyer photo, sign your wall, leave an irrelevant comment on a status you have. All promotion is good promotion, right?

That approach just doesn’t work.

Most writers/bloggers decide what to cover or listen to based on this list: buzz/popularity, recommendation from people they trust, a big name feature, or a novel/unique story idea.

When you have none of those things, as far as I’m concerned, the best thing you can do is show professionalism. Introduce yourself, network and build a relationship with the person you want help from. Social networking sites, especially Twitter, make this incredibly easy. Chime in on topics they’re talking about, leave comments on their blogs, and make a real connection. Show that you understand and respect what they do, and maybe they’ll do the same for you.

That way, you’re more likely to get not only a post at the time, but posts in the future as well. Think about how you’d feel if someone you’ve never met asked for help in something you do for a living, compared to how you’d react if a friend of yours asked for help.

Otherwise, nothing separates you from the millions of other artists sending us links every day. And if you don’t stick out, there’s no reason I should care about you.

So from now on, every time a rapper sends me a link with no explanation? I’m going to reply with this link, with no explanation at all.