Ike Dirty Talks About Flaws In Today’s A&Rs and Album Construction

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If there’s one thing that annoys me, it’s superfluous complaints about the music business. People usually 1.) Complain about the business without having any real idea about what’s going on, 2.) Complain instead of coming up with solutions, or worst of all, 3.) Just complain to fit in with other people who are pissed about the industry. That being said, the two videos in this blog by Ike Dirty are pretty on point to me. 

Initially, I had disagreed with the points in the first video (posted above), which are that today’s A&Rs don’t know enough about music. I think that occasionally, knowing too much about a certain thing can put you out of touch with others’ perception. For example, I’m a writer, and I know that certain pieces seem wack to me, but they’re really efficient to those who aren’t blessed with the pen. I think it’s quite possible that a trained musician can be so focused on details that they miss the big picture of how other people will perceive the music. But he’s still got a point: an artist is less likely to grow if their A&R doesn’t know much about music, because he doesn’t know what details/help to offer. He may know what he likes, but not how to get there – and that’s a recipe for a stagnant musical pallette. 

Check the second video after the jump.

 

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The second video is dead-on, though. Just like Saigon said, “People don’t make hit records anymore: they buy them.” The thing is that just like Ike said, even sales are on his argument’s side, citing people like Aaliyah, Michael Jackson, etc. When an artist relies too much on somebody else’s buzz, listeners focus more on the bigger name instead of the one they don’t know. A great example would be Playaz Circle. Don’t know who they are? Don’t worry, you’re not the only one; what makes this bad is that this duo had one of the biggest hits of 2007: “Duffle Bag Boy.” But Lil Wayne is the star of the song, despite him only singing/rapping on the chorus. An artist who has it right, though, is Keri Hilson: she’s working almost entirely with Timbaland and Polow Da Don, crafted a smash song with Lil Wayne while still keeping the focus on her, and created a cohesive work that scanned 93,000 copies in its first week. Take notes, people.

Shoutout to WrighTrax for putting me up on game

  • DAMN!! Second video hit the nail on the head! Church! I BEEN thinking that. What happened to the one or two producer produced albums??!! They were almost always classics!