NIKEiD Commercial feat. Kobe, DJ AM and Mike Epps

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Freshness Mag debuted this new Nike iD commercial on New Year’s Day, and I like it. It’s a funny commercial with Mike Epps’ antics, but the kicks are beautiful as well: DJ AM gives a close look at a tan/white colorway of the storied Nike Air Yeezy sneakers that Kanye rocked on the Glow In The Dark Tour, and Kobe unveils a fly customized version of his Nike Zoom Kobe IV’s. This marks the first time a signature Nike shoe can be customized w/Nike’s iD program.

If you’re gonna play me, you need ankle insurance.

Ha.

via HypeBeast